THE ERA OF THE DIGITAL ECONOMY IS AN ERA OF NEW OPPORTUNITIES AND PROSPECTS FOR BUSINESS DEVELOPMENT BASED ON CROWDSOURCING TECHNOLOGIES.
Keywords:
digital economy, crowdsourcing, Internet things, crowd, crowd platform, crowdsourcing product, commercial crowdsourcing, social crowdsourcing, innovation crowdsourcing, crowdfunding, business modelsAbstract
Crowdsourcing is one of the most popular modern phenomena in business that allows you to use the work of a voluntary "crowd", i.e. the opportunities of people who are not employees of the company. Crowdsourcing can be considered a new way of production.
The main goal of crowdsourcing is to reduce costs, but the more important goal is to accelerate innovation. A synergistic effect occurs due to the fact that people are representatives of absolutely different professions involved in the single process of creating a new product. What is crowdsourcing, what is its nature and essence? Why is it gaining popularity all over the world? This article provides answers to these questions.
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