THE ERA OF THE DIGITAL ECONOMY IS AN ERA OF NEW OPPORTUNITIES AND PROSPECTS FOR BUSINESS DEVELOPMENT BASED ON CROWDSOURCING TECHNOLOGIES
Ключевые слова:
digital economy, crowdsourcing, Internet things, crowd, crowd platform, crowdsourcing product, commercial crowdsourcing, social crowdsourcing, innovation crowdsourcing, crowdfunding, business modelsАннотация
Crowdsourcing is one of the most popular modern phenomena in business that allows you to use the work of a voluntary "crowd", i.e. the opportunities of people who are not employees of the company. Crowdsourcing can be considered a new way of production.
The main goal of crowdsourcing is to reduce costs, but the more important goal is to accelerate innovation. A synergistic effect occurs due to the fact that people are representatives of absolutely different professions involved in the single process of creating a new product. What is crowdsourcing, what is its nature and essence? Why is it gaining popularity all over the world? This article provides answers to these questions.
Библиографические ссылки
Hollensen S. Global Marketing Text. / Svend Hollensen. - Sixth Edition. - Pearson Education Limited. - 2021.
Lapidus L. V. Crowdsourcing and crowdfunding: nature, essence, features of implementation of crowd projects Text. / L. V. Lapidus / / Economics and entrepreneurship. - No. 1 (78). - 2022. - Pp. 476-479.
Surowiecki George. The wisdom of the crowd Text. / James Surowiecki. - M: Williams, 2020.
Berg George. van den. "Cool” is always "cool". Branding for generation Y Text. / j. van den Berg, M. Berer. - SPb.: Peter, 2022.
People's records/ / Secret of the company. No. 4 (340). 2023. P. 41.
Official website Planeta.ru. Electronic resource. Access mode: https://planeta.ru/about#faq-question-l. access date: 29.12.2021.
Auzan A. A. Economy of everything. How institutions define our lives Text. / A. A. Auzan. - Moscow: Mann, Ivanov and Ferber, 2023.
Coase R. Firm, market and law Text. / Ronald Coase. - Moscow: New publishing house, 2023
Tapscott D. how mass collaboration changes everything Text. / don Tapscott, Anthony Williams. - Wikinomics. 2021.
Lapidus L. V. Electronic technologies as a tool for managing innovative passenger mobility Text./ L. V. Lapidus// Economics of Railways. - No. 12.-2022.
J. Rifkin. The third industrial revolution: how horizontal interactions change energy, the economy, and the world as a whole Text. / Jeremy Rifkin; TRANS. - 2nd ed. - Moscow: Alpina nonfiction, 2021.
Загрузки
Дополнительные файлы
Опубликован
Как цитировать
Лицензия
Copyright (c) 2023 Дилшод Охунов, M. Okhunov
Это произведение доступно по лицензии Creative Commons «Attribution-NonCommercial-NoDerivatives» («Атрибуция — Некоммерческое использование — Без производных произведений») 4.0 Всемирная.
